- Eye-Tracking technology tracks a viewer's eye movements when viewing a piece of media. Creators, producers and directors are able to understand where on the screen human attention focuses as the media plays, as well as the intensity of the viewers gaze. Eye-tracking provides proxy measures for visual attention, cognitive processing and behavioral intentions.
- Facial Action Coding reads involuntary facial muscle contractions which reveal the emotional experience and the emotional intensity of the viewer in the moment. Facial Action Coding was developed by Dr. Paul Ekman in his study of emotion-specific physiology across all species.
- Layered Voice Analysis identifies emotional states in the vocal register and can be used for deception detection in the viewer’s self-reported responses. Vocal waveforms underlying common expressions of tone, volume, and language measure fundamental frequency, intonation, speaking rate and loudness.
Neuroanalysis Services
- Eye-Tracking technology tracks a viewer's eye movements when viewing a piece of media. Creators, producers and directors are able to understand where on the screen human attention focuses as the media plays, as well as the intensity of the viewers gaze. Eye-tracking provides proxy measures for visual attention, cognitive processing and behavioral intentions.
- Facial Action Coding reads involuntary facial muscle contractions which reveal the emotional experience and the emotional intensity of the viewer in the moment. Facial Action Coding was developed by Dr. Paul Ekman in his study of emotion-specific physiology across all species.
- Layered Voice Analysis identifies emotional states in the vocal register and can be used for deception detection in the viewer’s self-reported responses. Vocal waveforms underlying common expressions of tone, volume, and language measure fundamental frequency, intonation, speaking rate and loudness.
Neuroanalysis Services
- Eye-Tracking technology tracks a viewer's eye movements when viewing a piece of media. Creators, producers and directors are able to understand where on the screen human attention focuses as the media plays, as well as the intensity of the viewers gaze. Eye-tracking provides proxy measures for visual attention, cognitive processing and behavioral intentions.
- Facial Action Coding reads involuntary facial muscle contractions which reveal the emotional experience and the emotional intensity of the viewer in the moment. Facial Action Coding was developed by Dr. Paul Ekman in his study of emotion-specific physiology across all species.
- Layered Voice Analysis identifies emotional states in the vocal register and can be used for deception detection in the viewer’s self-reported responses. Vocal waveforms underlying common expressions of tone, volume, and language measure fundamental frequency, intonation, speaking rate and loudness.
Neuroanalysis Services
